Module 1: Introduction to Digital Marketing

Module 9: Online Advertising

Week 1:

Overview of Digital Marketing

Importance and Evolution of Digital Marketing

Key Concepts and Terminology

Week 16-17:

Display Advertising Fundamentals

Native Advertising Strategies

Video Advertising on Various Platforms

Advertising on Social Media Platforms

Module 2: Search Engine Optimization (SEO)

Module 10: Mobile Marketing

Week 2-3:

Understanding Search Engines

On-Page SEO Techniques

Off-Page SEO Techniques

SEO Tools and Analytics

Week 18-19:

Mobile Marketing Landscape

Mobile App Marketing

Mobile Advertising Strategies

Responsive Design and Mobile SEO

Module 3: Search Engine Marketing (SEM)

Module 11: Marketing Automation

Week 4-5:

Introduction to SEM and Google Ads

Creating and Managing PPC Campaigns

Keyword Research and Ad Copywriting

Bid Management and Optimization

Week 20-21:

Introduction to Marketing Automation

Automating Email Campaigns

Lead Nurturing and Drip Campaigns

CRM Integration and Workflow Automation

Module 4: Social Media Marketing (SMM)

Module 12: Digital Strategy

Week 6-7:

Overview of Social Media Platforms

Social Media Content Strategy

Social Media Advertising

Social Media Analytics and Measurement

Week 22-23:

Developing a Digital Marketing Plan

Setting Objectives and KPIs

Budgeting and Resource Allocation

Monitoring and Optimization Strategies

Module 5: Content Marketing

Module 13: E-commerce Marketing

Week 8-9:

Content Marketing Strategy

Content Creation and Distribution

Blogging and Content Optimization

Content Marketing Tools

Week 24-25:

Introduction to E-commerce Marketing

E-commerce Platforms and Marketplaces

Product Listing Optimization

Conversion Optimization for E-commerce

Module 6: Email Marketing

Module 14: Inbound Marketing

Week 10-11:

Email Marketing Fundamentals

Building Email Lists and Segmentation

Email Campaign Design and Optimization

Email Marketing Automation

Week 26-27:

Principles of Inbound Marketing

Attracting Customers with Content

Engaging Audiences on Social Media

Converting Leads into Customers

Module 7: Web Analytics

Module 15: Brand Management

Week 12-13:

Introduction to Web Analytics

Google Analytics Setup and Configuration

Analyzing Website Traffic and User Behavior

Conversion Tracking and Reporting

Week 28-29:

Brand Identity and Positioning

Reputation Management Online

Brand Advocacy and Community Building

Measuring Brand Performance

Module 8: Conversion Rate Optimization (CRO)

Week 14-15:

Understanding Conversion Rate Optimization

Identifying Conversion Funnel Leaks

A/B Testing and Experimentation

CRO Tools and Best Practices